„RETAIL DISRUPTION, STREAMING RETAIL, BLUE COMMERCE, HOBBY PROFESSIONALS, CHATVERTISING …“
Trade is in the middle of the digital Disruption. Who doesn’t create now the entrance in the networked Retail, remains on the distance. In the trade the digitization decides prospective about top or flop. Digital innovators from other branches bring fresh wind in the commercial scenery – and put Retailer and brands towards new challenges.
The Streaming trend makes a circulation from the consumption: The act of buying is never concluded finally, the product never finally completed. Updating becomes the credo which offers new distribution chances also to trade.
Eco-social consumption frees itself from the world’s rescue thought by renunciation and develops to a consumption which is ethically correct, but also makes fun which is sustainable and wastefully at the same time.
Career changer provide fresh wind and creative draughts in trade. Their hobby is their passion which they live with heart blood. Monetary aspects are second-rate for the hobby professionals, they earn money with her job – and exactly this makes them unique, authentic and successful.
The worldwide boom of Instant Messaging and the opening of the suppliers for commercial purposes offers a new marketing canal for enterprise. However, the art to arouse enthusiasm via chat requires communicative instinct.
The Retail figures serve to validate the trends and theses in the present report. Besides, the most important facts of the commercial scenery are clearly put together in Germany, so that they can be grasped from the first sight.
CATEGORY : DIGITAL SIGNAGE SOFTWARE
AWARDS : viscom Digital Signage Best Practice Award 2015
CUSTOMER : BOSCH
PRODUCER : dimedis
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